Villa Calypso

Newly built in 2014 as Casa La Famiglia, the property was purchased and rebranded as Villa Calypso in Spring 2021. It is located on St. John in the U.S. Virgin Islands where it overlooks Klein Bay and a private beach.

Razorfrog was hired to develop the luxury villa’s branding and web presence inspired by the beautiful greek goddess and enchantress Calypso. Our lead designer collaborated on identity designs with the owners to solidify the brand’s high touch and appeal. These designs have been applied across entrance signage, beach bags, towels, and grooming products to create a unified presence.

Villa Calypso’s mobile-friendly website explodes with colors inspired by ocean views and Bougainvillea flowers on the property. Elegant modern typography offerings tap into the beauty of Calypso to further charm guests. We’ve integrated many stunning detailed images to depict the villa’s marriage of “old world style with new world comfort.” Floor plans, amenities, an image gallery, policies, and booking details are mindfully presented to create a pleasant and engaging user experience. The result is a dazzling kaleidoscopic spell of wonder and awe intended to leave a longing in guests to return time after time.