Rip Rod

Rip Rod is a small artisan brand based in Northern California that handcrafts hardwood smoking accessories designed to elevate the cannabis ritual. Their core products — the Rip Rod Joint Handle and Rip Rod Valet — are made in small batches using precision tools and hands-on craftsmanship, bringing timeless design and sustainability to a modern smoking experience.

Razorfrog was hired to design and develop a new WordPress e-commerce website that reflects Rip Rod’s values of quality, care, and refinement. Built with Bricks Builder and enhanced by AutomaticCSS, the site is fully responsive, cleanly structured, and easy to update — ensuring long-term scalability and smooth performance.

We created a warm, minimal aesthetic that puts the focus on product photography and detailed descriptions, while also reflecting the brand’s natural materials and slow-made ethos. Customers can browse through handcrafted accessories, learn the story behind the brand, and check out with ease via WooCommerce. As part of the project, we also refined Rip Rod’s existing logo — updating the typography and structure for better clarity, versatility, and consistency across print and digital platforms.

Whether visitors are shopping for themselves or looking for a unique gift, the Rip Rod site offers an intentional, intuitive browsing experience that matches the brand’s elevated approach to cannabis culture.