Questions clients often ask before starting a project with Razorfrog.
The questions below cover topics related to pricing, timelines, platforms, hosting, security, and working with our team.
Pricing & project planning
Project pricing varies depending on scope, design complexity, integrations, and content readiness. You can review general ranges on our Pricing page, which outlines common project types and timelines. After learning more about your goals, we prepare a tailored proposal based on your specific requirements. You can also browse our Portfolio, explore work by sector on our Industries pages, and review organizations featured on our Clients page to get a clearer sense of how project scope can vary.
Timelines depend on the complexity of the project, the availability of content, feedback cycles, and any custom functionality involved. Many standard website projects are completed within roughly six to ten weeks, while larger or more specialized builds may take longer due to planning, design exploration, integrations, or testing. Our Services page provides an overview of the types of work we offer, which can also help clarify what may affect scope and timing.
We work on both new website builds and redesigns of existing websites, which may involve updating visual design, improving usability, reorganizing content, enhancing accessibility, or modernizing the underlying technology. You can see examples of both in our Portfolio and read how clients describe working with us on our Testimonials page.
Website platforms & types
The vast majority of our projects are built using WordPress because it offers flexibility, scalability, and strong editorial control for ongoing content updates. It can support a wide range of industries and content structures, from informational websites to more complex content systems, and our WordPress Websites service outlines the types of deliverables and support that may be included.
Yes. We design and develop online stores using platforms such as Shopify or WooCommerce depending on project requirements, product complexity, and operational workflows. Our Shopify Websites and E-Commerce Stores services highlight the types of e-commerce work we provide and the features commonly included in these projects.
Responsive design ensures websites function clearly and consistently across mobile devices, tablets, and desktop screens. Our Responsive Web Design service focuses on layout flexibility, performance, and usability so visitors can access content effectively regardless of screen size.
Search, accessibility & insights
Yes. Search strategy can be incorporated into new builds or applied to existing websites through structural improvements, content refinement, and performance enhancements. Our Search Engine Optimization service highlights the kinds of SEO support that can be included as part of a project or ongoing work.
Yes. Accessibility considerations can be included during design and development or addressed through remediation work on existing websites to help improve usability for a broader range of visitors. Our Web Accessibility Conformance service outlines the types of accessibility-related support we offer.
Yes. We can assist with analytics configuration, reporting dashboards, and measurement tools to help organizations better understand website performance and visitor behavior. Our Analytics & Reporting service highlights the types of tracking and reporting support we provide.
Hosting, security & ongoing support
Yes. We support websites within managed hosting environments designed for performance, reliability, and structured update workflows. These environments may include automated backups, staging capabilities, and performance optimization tools, and our Managed WordPress Hosting service outlines the hosting support we provide.
Many clients continue working with us after launch for updates, enhancements, monitoring, and general website improvements as their needs evolve. Our Care Plans & Support service provides an overview of the ongoing support options available.
Security involves a combination of managed hosting configuration, regular software updates, monitoring practices, and backup strategies to help maintain website stability and reduce common vulnerabilities. Our Security & Monitoring service highlights the types of protection and oversight we provide.
Yes. We can assist with privacy notices, consent tools, and policy-related integrations depending on project requirements and regulatory considerations. Our Privacy & Legal Setup service outlines the types of implementation support available.
Artificial intelligence in website projects
Artificial intelligence tools may be used as part of modern website workflows to support tasks such as content organization, research, early layout exploration, or efficiency improvements. However, structured planning, technical implementation, and long-term decision-making continue to rely on human expertise.
AI tools can assist with reviewing larger content sets, identifying structural patterns, generating baseline elements such as image alt text, or helping teams explore design directions more quickly. These capabilities can improve efficiency, but they work best when guided by experienced designers and developers who define priorities and validate outcomes.
AI does not replace the need for strategic planning, usability testing, accessibility considerations, or technical problem-solving. Decisions related to architecture, performance, integrations, and long-term maintainability are shaped through real-world experience, collaboration, and ongoing refinement.
No. Artificial intelligence is not offered as a separate service. Instead, it may be incorporated where appropriate within broader website projects or ongoing support work to help improve workflow efficiency or support specific production tasks.
Branding & content preparation
Yes. Branding support can be included as part of a website project or delivered as a standalone engagement, helping align visual identity and digital presentation. Our Logos & Branding service highlights the types of branding work we provide.
We generally recommend high-quality, professionally taken photographs that present your organization clearly and confidently. For team or leadership pages, headshot-style images with simple backgrounds often work best, while group or environmental photography may be more appropriate depending on the industry and content goals.
Working with Razorfrog
Razorfrog is headquartered in San Francisco and works with clients locally and remotely across a wide range of industries and project types.
Our work emphasizes structured planning, accessible design practices, clear communication, and long-term client relationships. You can read what clients say about working with us on our Testimonials page and review third-party awards and rankings on our Recognition page.
An attribution link is a common industry practice that acknowledges the design and development team, similar to a signature on creative work. In some cases pricing adjustments may be offered when attribution is included, while clients who prefer not to include the link can discuss alternative arrangements during the proposal process.
The name Razorfrog originated when founder Max Elman was trying to come up with a memorable business name while also wanting a pet frog at the time, which kept frogs at the front of his mind. He was also drawn to the idea of “cutting edge” web design, which led to pairing the animal reference with a sharp object and eventually landing on Razorfrog. The name stuck, and you can learn more about the company and leadership on our About page.